Privacy Policy

• ProLoop accounts. For your ProLoop account, and for golfers and parents who use ProLoop directly, ProLoop decides how information is used and is responsible for it.
• Coach business records. When a coach uses ProLoop to run their business (their student roster, lesson notes, bookings, payments, leads and CRM records), the coach decides what to collect and why, and ProLoop processes that information on the coach's behalf. Questions about how a particular coach uses your information should go to that coach; we will help them respond.
• Payments. Card payments to coaches are processed by Stripe under its own privacy policy. ProLoop does not receive or store full card numbers.

We do not collect precise GPS location unless a feature asks for it and you allow it in your device settings. We do not collect Social Security numbers or government ID, except where a parent chooses an ID-based method to verify consent.

Swing video is the most sensitive information most users share with ProLoop, so we limit what we do with it.

• Purpose. We use video and the pose data derived from it only to show swing analysis, overlays and annotations to you and the coaches and family members you share with.
• No identification. ProLoop does not use facial recognition, create face or body templates to identify people, or use video to determine who someone is.
• Processing. Pose analysis runs on our servers on recorded video, not continuously through your camera.
• Live lessons. Live video lessons are streamed between participants. They are recorded only if the coach turns recording on, and all participants are notified when that happens.
• No ads, no sale. Video and pose data are never sold, never used for advertising, and never shared with third parties except the service providers that host and process them for us.
• Deletion. Pose data is deleted along with the video it came from.

Some states regulate biometric information. If we ever add a feature that uses biometric identifiers, we will publish a written retention schedule and get your (or your parent's) written consent before it is used.

• Provide the Service: create accounts, compute scores and levels, run analysis, store video, connect golfers with coaches, and power scheduling, billing and Marketplace listings.
• Communicate: send booking confirmations, lesson reminders, receipts, security alerts, service notices and support replies.
• Market ProLoop to adults: send product news and offers to adult users who haven't opted out. We never send marketing to players under 18.
• Keep things safe: detect fraud and abuse, protect minors, secure accounts, and enforce our Terms.
• Improve the product: fix bugs, understand which features are used, and develop new features. Where we use data to build benchmarks or improve models, we use de-identified or aggregated data from adult users. We do not use data from players under 18 to train machine-learning models.
• Meet legal obligations: keep tax and transaction records, respond to lawful requests, and handle disputes.

We do not make decisions with legal or similarly significant effects about anyone based solely on automated processing. Scores and analysis are information for golfers and coaches, not decisions.

We do not sell personal information, and we do not share it for cross-context behavioral advertising. We share it only as follows:

• With the people you choose. Your coach, academy, or parent/guardian sees what your connection and settings allow. Marketplace listings are public. A coach may not publish a student's name, results or video without that student's or parent's consent.
• With service providers that run parts of the Service for us under contracts that limit their use of the data to our instructions and require them to protect it:

  Provider	Purpose
  Supabase (and its cloud host)	Database, authentication, file and video storage
  Stripe	Subscription billing and coach payments
  Google Firebase Cloud Messaging; Apple Push Notification service	Push notifications
  Twilio	Text messages
  Resend	Email delivery
  LiveKit	Live video lessons

• With integrations you connect, such as Google Calendar or accounting software, only as needed for that feature.
• For legal reasons: to comply with law or valid legal process, protect the safety of any person (including reporting suspected child exploitation), and enforce our Terms.
• In a business transfer: if ProLoop is involved in a merger, acquisition, financing or sale of assets, information may transfer to the new owner, which must honor this policy or give you notice and choice.
• De-identified data that cannot reasonably identify anyone, such as aggregate benchmarks.

Google user data. ProLoop's use of information received from Google APIs follows the Google API Services User Data Policy, including its Limited Use requirements. We use Google Calendar data only to show and sync your schedule, do not use it for advertising, and do not let humans read it except with your permission, for security, or as required by law.

Coach-installed tracking. Coaches on some plans can add their own analytics or advertising pixels to their booking widget. Those coaches are responsible for that tracking, and ProLoop blocks it for players under 18.

• Essential cookies and local storage keep you signed in and remember settings. They are always on. Our Cookie Policy lists them in detail.
• Analytics are not currently used. ProLoop places no third-party analytics cookies; if we add them, we will update our Cookie Policy and ask for consent where required.
• Advertising pixels. ProLoop does not place advertising pixels in the logged-in app. Coach-installed pixels on booking widgets are described in Section 5.
• Minors. For any player under 18, no advertising pixels, retargeting tags or marketing-attribution events are fired, on ProLoop or on a coach's widget.
• Your controls. You can block or delete cookies in your browser, and limit ad tracking in your phone's settings. We honor Global Privacy Control signals as an opt-out of any sale or sharing where the law requires it. We do not otherwise respond to Do Not Track signals.

• Text messages. If you give a mobile number and check the consent box, ProLoop or your coach may text you about bookings, reminders and account activity. Message frequency varies with your bookings. Message and data rates may apply. Reply STOP to opt out or HELP for help. Consent is not a condition of purchase.
• Mobile numbers stay private. We do not sell or share mobile numbers or text-message opt-in data with third parties for their marketing.
• Email. Service emails (receipts, security, bookings) are part of using ProLoop. Marketing emails to adults include an unsubscribe link.
• Push notifications. You can turn these off in your device settings.

Many ProLoop players are juniors, so we follow the Children's Online Privacy Protection Act (COPPA) and its amended rule for children under 13, and apply extra protections to everyone under 18.

Children under 13

• Parent-managed only. A child cannot create an account. A parent or guardian adds the child as a player profile in their own account.
• Consent first. Before we collect any personal information about a child, we give the parent a notice describing what we collect and why, and get verifiable parental consent using a method such as a card verification, signed consent form or government ID check with immediate deletion. The consent specifically covers photos, video and pose analysis for coaching.
• What we collect: the child's name, date of birth, gender (for benchmarks), golf performance data, lesson and booking records, and, with consent, coaching video and pose data. We do not collect a child's own email, phone number or precise location; communications go to the parent.
• How we use it: only to provide coaching, assessments and scheduling within the parent's account. Never for advertising, marketing, profiling or training machine-learning models.
• Who sees it: the parent, coaches the parent connects, and our service providers. We do not disclose children's information to any other third party. If that ever changes, we will ask parents for separate consent first.
• Parent rights. A parent may at any time review their child's information, correct it, have it deleted, or stop further collection, by using the account settings or emailing support@proloop.io. We will verify the request and respond within 30 days.
• Security and retention. We maintain a written information-security program for children's data and keep it only as long as needed for the purposes above, under the retention schedule in Section 9.
• If we learn we collected a child's information without consent, we will delete it promptly.

Teens 13–17

Teens need a parent's permission to use ProLoop, and their parent can see and manage their account. For all players under 18, we fire no advertising pixels or attribution events, send no marketing, and do not use their data to train models. Under-18 users in California may ask us to remove content they posted publicly.

Deleting your account. You can delete your account in the app or by emailing support@proloop.io. We remove your information from active systems within 30 days and from backups as they expire. A coach may keep limited records of lessons and payments they need for their own business, and content you shared that a coach saved to your lesson history may remain in that coach's records until they delete it or the coaching relationship's data is removed.

Security. We encrypt data in transit and at rest, restrict database access with per-user permissions, limit staff access to those who need it, and review our safeguards regularly. No system is perfectly secure. If a breach affects your personal information, we will notify you and regulators as the law requires.

Where data is stored. ProLoop is based in the United States and stores data in the United States. If you use ProLoop from another country, your information will be transferred to and processed in the U.S.

Wherever you live, you can ask us to:

• show you the personal information we hold about you and give you a copy in a portable format;
• correct inaccurate information;
• delete your information;
• stop marketing messages; and
• explain who we have shared your information with.

Many of these can be done in account settings. Otherwise email support@proloop.io. We will verify your identity, respond within 30 days (45 where state law allows), and not treat you differently for using your rights. You may use an authorized agent if you give them signed permission. If we deny a request, you can appeal by replying to our decision; we will answer the appeal within 45 days, and you may contact your state attorney general if you disagree.

U.S. state laws. Residents of California and other states with consumer privacy laws have the rights above as those laws provide. In the past 12 months ProLoop has collected the categories in Section 2, for the purposes in Section 4, and disclosed them only to the recipients in Section 5. We have not sold personal information or shared it for cross-context behavioral advertising, and we have no actual knowledge of selling or sharing information of anyone under 16. We use sensitive information (such as account logins, precise location if you enable it, and children's data) only to provide the Service, not to infer characteristics about you.

EU, UK and Switzerland. If these laws apply, we process your information to perform our contract with you, for our legitimate interests in running and securing the Service, with your consent (which you can withdraw), and to meet legal obligations. You also have the rights to restrict or object to processing and to complain to your data protection authority. Transfers to the U.S. rely on Standard Contractual Clauses or another lawful mechanism.

We will post any update here with a new date. If a change materially affects how we use your information, we will notify you by email or in the app before it takes effect. If a change affects children's information, we will get fresh parental consent first.

ProLoop LLC · Attn: Privacy
1853 S Rochester Dr., Gilbert, Arizona 85295
support@proloop.io